About — GOcacao

The Founder Naravid Tejavanija — Founder, GOcacao

Naravid Tejavanija

Founder — GOcacao & de'Finnitive Cacao

The Story

It started with
a question.

Why do the farmers who grow 80–90% of the world's cacao earn 3–6% of what it's worth?

It started at Kad KoKoa, one of Thailand's leading bean-to-bar producers, where I got my first real look at what goes into making chocolate from scratch. The farms, the fermentation, the way a batch of beans transforms over 96 hours into something with genuine depth and complexity.

GOcacao began as a high school research project at Shrewsbury International School Bangkok in 2024 and has since grown into a patent-protected, commercially deployed technology recognized at international competitions across three continents.

But the more I learned, the more one thing kept bothering me. Farmers have no data. No leverage. No way to prove the quality of what they'd grown. And without proof of quality, there's no premium. Without a premium, there's no incentive to invest in better practice. The whole system stays stuck.

Farmers don't lack skill. They lack data. GOcacao gives them what every $5,000 industry tool gives large cooperatives, for $100.

The algorithm wasn't validated in a lab. It was deployed across 8 sites in Thailand, tuned against 4 tonnes of real cacao, and independently verified by the Thailand Craft Chocolate Festival using the CBQA cut-test protocol. 84.5% well-fermented beans. 67.7% for the control batch.

That gap — 16.8 percentage points — is what better data does.

GOcacao is now patent-protected, internationally recognised, and ready to scale. But the goal hasn't changed since the beginning: shift economic value down the supply chain to the people who actually produce it.

Naravid Tejavanija

The Problem We're Solving

The supply chain has
failed farmers
for too long.

Smallholder farmers grow 80–90% of the world's cacao and earn 3–6% of its value. In Thailand, cacao farming is only ~5 years old — farmers lack data, leverage, and access to the tools that determine quality.

GOcacao attacks that gap directly. Better fermentation data leads to better quality. Better quality leads to premiums. Premiums lead to income. Income leads to investment and scale.

See the Impact Data

84.5%

Well-fermented rate — TCCF CBQA validation

+16.8pp

Quality improvement over unmonitored control

Cacao fermented across 8 sites

The de'Finnitive Ecosystem

GOcacao is one part
of a larger mission.

Three interconnected projects attacking the Thai cacao supply chain from every angle. GOcacao is the technology layer. de'Finnitive Chocolates and de'Finnitive Pods complete the circle.

01 / 03

GOcacao

Smart Fermentation Technology

The first IoT cacao fermentation system designed for smallholder farmers, priced at $100 versus $5,000 industry alternatives. $100, thermokinetic algorithm, deployed across 8 Thai sites. You're already here.

go-cacao.com

02 / 03

de'Finnitive Chocolates

Bean-to-Bar, Fully Traceable

Thailand's first fully traceable bean-to-bar chocolate brand. Every bar sources from GOcacao-fermented beans and ships with a QR code linking to the fermentation data.

definnitivecacao.com → 03 / 03

de'Finnitive Pods

Cacao Leather Goods

Cacao pod husks — the 70% of the fruit everyone else throws away — converted into biodegradable leather and handcrafted by Thai artisans into a second income stream for farmers.

definnitivecacao.com →